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Write a clear Google Business Profile description
Your Google Business Profile description is plain text you write yourself, so make it say what you do and where.
Written by John AlewineReviewed by the Kansas City SEO Services team
Published · Updated
Your description shows in the "From the business" section of your Google Business Profile. You write it. It is plain text about what you do and where, on a profile Google shows in Search and Maps.
What Google's help page says
- Do not exceed 750 characters.
- Do not include URLs or HTML code.
- Focus on details about your business, not promotions, prices, or sales.
Google also says it reviews your changes before they go live on the profile.
How I would write it
- Say what you do in the first sentence.
- Name the area you serve, like Kansas City, MO or your side of town.
- Mention your main services in plain words.
- Skip links and sale prices.
- Reread it when your services change.
Keep it matching your website and the services you list on the profile. That way anything reading your listing, a person or an AI assistant, gets the same facts.
One honest note: a good description cannot promise any placement or any mention in an AI answer. Nobody can. It keeps your facts straight, and that is the job.
Want a second look? Start with my Google Business Profile page, or request the free AI recommendation test.