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Updates
Short notes, quick tips, and service updates from Kansas City SEO Services, written by John Alewine. Newest first.
- Give every page on your site a clear title
The text in your browser tab is one of the plainest statements of what a page covers, so make it say the service and the area. - Use your real business name on your Google profile
Your Google Business Profile name should be the name on your sign, with no keywords, city names, taglines or phone numbers added. - Post a Google Business Profile update this week
A current Google post is public text about the work you do now, and Google lets you schedule it so it does not go stale. - Reply to your Google reviews, the good and the bad
Your review replies are public text in your own words, so a calm, specific reply gives people a clearer picture of your business. - Set your Google service area to where you really work
Your Google Business Profile service area should list the places you actually work, and Google's help page explains how to set it. - Add real photos of your work to your Google listing
Real photos of your jobs, team, and storefront or vehicles back up what your Google Business Profile already says in words. - Write a clear Google Business Profile description
Your Google Business Profile description is plain text you write yourself, so make it say what you do and where. - Add LocalBusiness markup that matches your page
LocalBusiness markup puts your name, address, phone and hours into code that machines read, as long as it matches what customers already see on the page. - Claim and check your Bing Places listing
Bing Places is your business listing on Bing and Microsoft maps, and a few minutes of checking keeps its details from drifting. - What Google says about showing up in AI Overviews
Google publishes guidance for site owners on AI Overviews and AI Mode, and most of it is the same Search basics a local business already needs. - Siri reads your Apple Maps place card, so claim it
Siri and Apple Maps show business details from Apple's own place card, and owners manage it in Apple Business, not Google Business Profile. - Fill in the services on your Google Business Profile
Your Business Profile services list is one of the places AI assistants can read about what you do, so fill it in with plain words. - Ask every customer for a Google review, the right way
Reviews are one of the things AI assistants read about you, so ask every customer for an honest one, the right way. - Make your business details match everywhere AI reads
AI assistants pull from your Google profile, reviews and website, so your name, address, phone and hours should read the same in every place. - Does AI name you when customers ask who to call?
I run a free test that shows whether ChatGPT, Gemini and Google AI Mode name your business when a ready-to-hire customer asks. - Check that your robots.txt lets AI search crawlers in
AI assistants read websites with their own search crawlers, and one line in your robots.txt file can quietly keep them out. - Set your Thanksgiving hours on Google now
Thanksgiving is about a month away, and now is a good time to put your holiday hours on your Google listing.