Give every page on your site a clear title

Look at the browser tab on your website. That text is the page title, set in the <title> element.

Google's guide on title links says every page on your site should have a title in the <title> element, written as descriptive and concise text. It says to avoid vague descriptors like "Home" for a home page, unnecessarily long titles, keyword stuffing, and repeated or boilerplate text. It also says to brand titles concisely. Google may use headings and other prominent text on the page to build the title link.

Why it matters for AI answers

AI assistants can only describe your business from what is public on your pages. A title is one of the plainest statements of what a page covers. I can't promise it gets you placed or named in any AI answer.

What to do this week

1. Open each main page and read the title in the browser tab.
2. Replace "Home" or "Services" with what the page offers, like the service and the area you work in.
3. Give each service page its own title, not one copied across pages.
4. Keep your business name short, at the start or end.
5. Make the main heading on the page agree with the title.

If you want a second set of eyes, see my services or request the AI recommendation test.

Source: https://developers.google.com/search/docs/appearance/title-link

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