Google has a Search Central page for site owners called AI features and your website. It covers AI Overviews and AI Mode. I read it so I could tell owners plainly what it says.

What Google says

To show as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to show in Google Search with a snippet. Google says there are no additional technical requirements. It also says specific optimization is not required, and the usual SEO basics still apply.

The basics Google lists include:

Let Google crawl your pages.
Link your pages to each other so content is easy to find.
Give visitors a good page experience.
Put important content in text form.
Make structured data match the visible text on the page.
Keep your Business Profile information up to date.

What that means for a Kansas City shop

Put what customers ask about in plain text on your site: your services, the area you serve, your hours, and how to reach you. Do not leave those only inside a photo, a flyer image, or a PDF. Then keep your Google Business Profile current.

Nobody can promise what an AI answer will show, and I will not.

To see what assistants say about you today, start with the free AI recommendation test.

Source: https://developers.google.com/search/docs/appearance/ai-features

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