Write link words that say where the link goes

Anchor text, also called link text, is the visible text of a link. Google says it tells people and Google something about the page you're linking to.

Google says good anchor text is descriptive, reasonably concise, and relevant to the page it's on and to the page it links to. Two of its examples of text that is too generic are 'Click here' and 'Read more.' Google's tip is to read only the link words and check if they make sense by themselves.

Write naturally. Google says keyword stuffing is a violation of its spam policies. Google also says every page you care about should have a link from at least one other page on your site.

Why it matters for AI answers

AI assistants can only describe you from what is public on your pages. 'Click here' says nothing about where a link goes. 'Water heater replacement' does. Clear link words are one more plain statement of what you do. I can't promise that leads to any placement or any AI mention.

Try this

1. Read only the link words on your homepage.
2. Swap 'click here,' 'learn more,' and 'read more' for the name of the page or service the link opens.
3. Link each service page you care about from at least one other page.
4. Keep link words short and natural, with no stuffed keywords or city names.

Then take my free AI recommendation test to see what assistants say about you now.

Source: https://developers.google.com/search/docs/crawling-indexing/links-crawlable

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