If your site gives advice, put a real name on it. Google's guide on helpful content asks a plain question: is it self-evident to your visitors who authored your content?

The same page asks whether pages carry a byline where one might be expected, and whether those bylines lead to more about the author. It also mentions background about the author or the site, through an author page or an About page.

What that looks like for a Kansas City shop

The plumber who does the work signs the water heater tip.
The name links to a short About page.
That page says who they are and what they do. It says how long they have done it only if that is true.

Google strongly encourages accurate authorship information. It calls made-up names, false credentials and AI-generated headshots a form of deception. Do not invent any of it.

I do this here. Every post says Written by John Alewine, linked to my About page, plus a Reviewed by line.

Customers and AI assistants can both read your public pages. A clear author and About page can give them a plain fact about who stands behind the advice. That is not a promise of any placement. Next, look at your Google Business Profile.

Source: https://developers.google.com/search/docs/fundamentals/creating-helpful-content

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